Monday, January 28, 2008
The "New Soul" of MacBook Commercials
Mac is back at it, trying to get as close to the Feist vibe from the iPod Nano commercials without actually using another one of her songs on the new MacBook Air ads. Psh...like no one would notice. The latest little ditty is "New Soul" by Yael Naim who, if scattered bio information is correct, is a French woman who was raised in Israel. Apparently she's only 50% of the equation though, the other half being a guy named David Donatien. There's really not much on them but I do wonder if the duo will ride the Mac train out of obscurity or will people tire of having their tastes dictated. The trendiness is difficult to deny. Stay tuned.
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